LET’S EAT WEEK 2024 & 2025

Branding, Graphic Design, Illustration, Logo lockup

Creative direction oversight by Julia Panek

Design and creative lead for Let’s Eat Week, an annual week-long initiative to help fight child hunger led by Chobani, La Colombe, and 30 more brands and partners. I wanted the visual identity to be playful and exciting for children who were receiving the kits. Creative assets below include the 2025 and 2024 logo lockup / box sticker label used on tens of thousands food kits, branded hats, a banner for all food packing locations, a sticker sheet and coloring book included in the food kits, and an instagram recap post. These assets were used in in 15 participating locations in the U.S., Mexico, and Australia in 2024 and 2025.

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Chobani Café, 2024

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Chobani Culinary Coalition